突破性创新被定义为来自公司内部的将某事推向更高水平的创新。正是创新打开了公司进入新市场的大门，或者改变了客户与市场或行业互动的方式。

Breakthrough innovation is defined as an innovation from inside a company that pushes something to the next level. It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry.

「应用场景」

我们有必要给“突破性创新”一个准确定义，标准有两个：第一是打断连续性。突破意味着科学、技术、设计、经济和其他知识领域的原则飞跃，并通过改变期待和可能性为未来创新建立新范式。本田的轻型喷气式飞机设计是一个突破，因为它是第一个在机翼配置上使用发动机的飞机，在本田这样做之前，这种配置在小型飞机上被认为在空气动力学角度不可行。当然并非所有突破都是纯粹的科学或技术创新。谷歌的搜索引擎是一项技术突破，但该公司的按点击付费的定价方式导致了商业模式的创新，彻底颠覆了广告业的经济形态。

It's important to define exactly what we mean by “breakthrough innovation.” We use two criteria. The first is discontinuity. Breakthroughs embody leaps in the principles of science, technology, design, economics, and other knowledge domains and establish new paradigms for future innovation by changing what is expected or considered possible. Honda's light-jet design was a breakthrough because it was the first to use an engine-over-the-wing configuration, which, until Honda did it, was considered aerodynamically infeasible on a small aircraft. Not all breakthroughs are purely scientific or technological, of course. Google's search engine was a technological breakthrough, but the company's cost-per-click pricing method led to a business model innovation that totally upended the economics of the advertising industry.

第二个标准是价值。突破性创新通过解决重大问题或创造出此前不存在的需求，创造了新价值来源。数码相机也许终结了胶片摄影行业，今天人们拍摄的数码照片比之前的胶片照加起来都要多。况且，数码照片已经是Facebook和Instagram等社交媒体平台不可分割的部分，数字摄影创造了巨大的经济价值。

The second criterion is value. Breakthroughs generate new sources of value by solving important problems or creating demand that did not exist previously. Digital cameras may have killed the film photography business, but today vastly more photos are taken digitally than were ever taken with film. Furthermore, considering that digital images have become an integral part of social media platforms like Facebook and Instagram, digital photography has created tremendous economic value.